As of January 1st 2020 the California Consumer Privacy Act, enacted in 2018, has come into force. The act creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. You can find the details of the Act from the Californian Attorney General's website here.

The act creates new rights for residents and consumers of California. Leadiro is a B2B (business to business) data provider, so we only processes business-specific information such as your work email address, not your personal (gmail, outlook etc.) email. In terms of the personal information we process it's essentially limited to your first name, last name, employer, work email address, work phone number, job title and public social link. Whilst we do process some location-related information pertaining to individuals it's near impossible to verify if this is where a person is actually a resident or if it's the location of where they work. Leadiro will aim to treat any such data as pertaining to Californian residents. Therefore, any Californian residents who wish to opt out of Leadiro may do so here.

As stated, Leadiro is strictly a B2B data provider. One notable amendment to the CCPA is Assembly Bill 1335 which was incorporated into the CCPA at Civil Code ยง1798.145(m)(1). Essentially, where a consumer/resident is interacting (verbally or in writing) with a business (as it's their job or it's on behalf of another business) solely to conduct or discuss a transaction, the business is not required to comply with certain CCPA obligations (specifically sections 1798.100, 1798.105, 1798.110, 1798.115, 1798.130, and 1798.135 shall not apply). This means the consumer/resident does not have the CCPA-conferred rights to a Notice at Collection, or the right to access or delete their personal information. This exception has an expiry date: January 1st 2021. Which means, unless the law is updated, residents/consumers will have full CCPA rights whether their information was processed in a business context or not.

The GDPR (General Data Protection Regulation) was the biggest shake up of data protection laws in Europe in over a decade and consequently, it required businesses to make significant changes. As with the GDPR the CCPA requires businesses to provide a privacy notice. Leadiro has a privacy statement which has been available since GDPR came into force and provides a lot of the information that the CCPA requires a business to make available to consumers/residents. There are a few differences naturally so California consumers/residents can also see a Leadiro CCPA Privacy Notice here.

To contact Leadiro regarding any privacy matters please email privacy@leadiro.com.

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